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clearify confusion

Clearing The Confusion Between Content and Copy

In the world of marketing and advertising, two terms that are often used interchangeably are "content" and "copy." However, while they may seem similar, they actually refer to two very different things. Understanding the distinction is

what you might not know about online marketing automation

What You Might Not Know About Online Marketing Automation

Ask the average marketing executive for a definition of Online Marketing Automation and you will hear an explanation pertaining to emails, lead nurturing, and response campaigns. Occasionally you might also hear something about scoring records and

Why Websites Need Regular Maintenance And Monitoring

Why Websites Need Regular Maintenance and Monitoring

Your brand needs a website to compete in today's exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target

How To Evaluate Your Website’s Content

Creating compelling content is not easy whether it is for a B-B or B-C website, so before signing off on the content your agency or marketing department created, make sure that you do an objective review

Why Aren’t You Using Google Analytics?

Why Aren’t You Using Google Analytics?

The actionable insights Google Analytics generates could help companies of all sizes make a huge impact, even if you are leading a small marketing department with a limited budget. Despite its free price tag and near-ubiquitous

How to Develop Creative Design for your Customers

How to Develop Creative Design for your Customers

"Creative design" goes beyond surface aesthetics. It's the blueprint used in the WOW factor prospects will experience when interfacing with your brand. No one knows your business better than you and you have the ability to

How To Capitalize On Your Website’s Halo Effect

How To Capitalize On Your Website’s Halo Effect

There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer’s interest in your company, the decisions s/he makes,

How To Get The Most Value From Your Digital Marketing Agency

How To Get The Most Value From Your Digital Marketing Agency

Productive client-agency relationships take time to establish an effort to cultivate. While there is abundant information available online about what clients should look for when selecting a digital marketing agency, not as much is available on